Google Chrome browser privacy plan investigated in UK

Google Chrome browser privacy plan investigated in UK.

Google’s plan to replace web browser cookies with a system that shares less data with advertisers is being investigated in the UK.

The Competition and Markets Authority (CMA) said Google’s plan could have a “significant impact” on news websites and the digital advertising market.

It had already raised concerns that publishers’ profits could sink if they were unable to run personalised ads.

But Google said digital advertising practices had to “evolve”.

Full story here:  https://www-bbc-com.cdn.ampproject.org/c/s/www.bbc.com/news/amp/technology-55219750

#google #chrome #Privacy #cookies